What is ArKay?
ArKay, is the world’s first alcohol free liquor. The idea was inspired by Reginald Grattagliano to produce alcohol free drinks following an episode with his 22 year-old son, who upon returning home from a party where there was ample consumption of alcohol, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Grattagliano.
His son, of course, didn’t realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.
Even though Grattagliano did not have a background in beverage development, he understood chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating perfumes which are touted by some of the top beauty & cosmetic companies known to the world.
After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born.
However, it was only in 2012, after Grattagliano had worked for several years on the project that the molecule, known as W.A.R.M, was discovered. The molecule is placed inside the drink and when it comes into contact with the tongue, the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol; without any of the side effects.
The name “Arkay” is as unconventional as the product itself, and it came about serendipitously. One of the original owners of the company spilled hot coffee at himself at a meeting and was asked, “Are you OK?” According to Zeshan Ahmed, VP of Sales, “the other owner had an epiphany and shouted ‘Arkay’ and that’s when the name came about.”
Available in South Africa in 1L bottles, ArKay has the widest range of alcohol free drinks, from alcohol free vodka, alcohol free brandy, alcohol free gin, tequila and rum. Which means ArKay is the ideal substitute for those boring drinks for when you are the designated driver, pregnant or maintaining a heathy or religious lifestyle. ArKay is also Halaal friendly.
ArKay is non-addictive which means you will not feel the need to drink more and more each time. It will also not overly dehydrate your body or fill it with the toxins that lead to headaches and hangovers. It tastes like the real deal, but is completely free of alcohol.
Don’t drink and drive, unless it’s ArKay.
Would you like to find out more about ArKay? Enquire now
We have a range of delicious Arkay recipes available. If you are hosting a party or just have a few friends over, then make sure you check out the Arkay recipes.
The best way to experience our wide collection of Alcohol Free Liquor is to visit the store to choose the most enticing flavour to satisfy your pallet.
+27 (0)82 469 7326 – Adi Laubscher
+27 (0)82 678 7321 – Johann Marais
11 Olive Grove
De Wijnlanden Estate
Baden Powel Drive